Dubai, UAE | October 22, 2026 — Asher Zelig Engel, Founder and AI Consultant at Aitza AI, has been honored with the Excellence in AI & Technology Industry – Leadership in AI Automation & Business Transformation award at the AINext Awards & Conference Dubai 2026. The recognition celebrates his commitment to helping organizations adopt artificial intelligence strategically and responsibly, with a focus on improving business operations while preserving human judgment, creativity, and expertise.
As the founder of Aitza AI, Engel works closely with leadership teams to identify where artificial intelligence can deliver meaningful value and how organizations can integrate it into their operations with intention. His approach emphasizes understanding business needs before selecting technologies, ensuring that AI solutions address genuine operational challenges rather than being introduced simply to follow emerging trends.
Engel brings experience in translating business requirements into practical software solutions across multiple industries. His work spans system design, implementation, and technology adoption, with a focus on building systems that support teams, reduce operational friction, and allow employees to concentrate on work that requires their knowledge and decision-making abilities.
At the center of his philosophy is the belief that artificial intelligence should enhance human capabilities rather than replace them. He advocates for an approach in which human judgment, insight, and creativity remain central to business decisions, while AI tools are introduced to improve efficiency and support better outcomes.
Through his consulting work, Engel helps organizations examine how their teams operate, identify inefficiencies, and determine where intelligent automation can make a practical difference. By establishing clear objectives, constraints, and user requirements before designing solutions, he encourages businesses to build a stronger foundation for responsible AI adoption and sustainable growth.
His work also highlights an important consideration for organizations navigating digital transformation: successful AI implementation involves more than deploying new tools. It requires a clear understanding of business processes, thoughtful system design, and an adoption strategy that considers the people who will use the technology.
As businesses increasingly explore AI-powered workflows and automation, Engel's human-centered approach offers a perspective focused on practical implementation and long-term value. His work at Aitza AI reflects a commitment to making AI adoption purposeful, responsible, and aligned with organizational goals.
The AINext Awards & Conference Dubai 2026 brings together technology leaders, entrepreneurs, innovators, and industry professionals to recognize achievements in artificial intelligence and explore its evolving role in business and society.
The award recognizes Asher Zelig Engel's approach to AI automation and business transformation, highlighting the importance of combining technological innovation with human-centered thinking. Through Aitza AI, he continues to support organizations in adopting artificial intelligence with clarity, purpose, and a focus on meaningful business outcomes.